DIALOG DIGITAL | Den digitale publikumsudvikling

Dialog Digital - where cultural leaders find inspiration and new insights on engaging digitally with existing and new audiences

Arbejdermuseet

Gratis for APPLAUS Medlemmer

Languages: Scandinavian & English

BESTIL BILLET

Our goal is to help cultural organizations engage with broader and more diverse audiences.

What we are seeing now is small and medium sized theatres, museums, festivals, galleries and cultural venues wanting trying to find the best digital tools and the best approaches, that can help them engage with existing and new audiences".

Lene Struck-Madsen,
Director for APPLAUS

AI, artificial intelligence and digitalization, is knocking on the door everywhere – including the arts and culture.

But how do we benefit from technology without compromising on quality, professionalism, and our relationship with audiences?

SMK's experiences may help to shed light on the issue.

Jonas Heide
Head of Digital, SMK

Dialog Digital Speakers

Dialog-Digital brings together thought leaders and influencers from across the cultural sector - each providing key insights and learnings that cover all aspects of how data and digitalization is transforming how cultural organizations engage with tomorrows audiences.

Magnus Restofte - Enigma

Cultural organizations and the crisis of communications

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Coen van der Poll - CultureSuite

From Honolulu, to New York. From Amsterdam to Manchester. Coen is a global leader in how to engage with audiences on-line

Lene Struck Madsen - APPLAUS

The future of audience development - leveraging the power of data and digitalization

Annesofie Norn, Museum for the United Nations

Breaking physical and national barriers - creating new income models at the intersection between people, culture and nature

Sabrina Solis - Solis Consulting

When communicating with your audiences becomes an integral part of your branding strategy

Asbjørn Keiting

Charanga

What happens when tech meets music, meets children - how technology augments relationship between people.and helps make day-to-day primary music teaching a rich and rewarding experience

Jonas Heide Smith - SMK

The Digital transformation - lessons learnt and hacks for cultural organizations on the road to digital engagement

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Anders Gammeltoft - ActivityStream

Trends, Tech and Tactics

A look at how cultural organisations are adopting and connecting new tools and technology across the world

Majken Overgaard

The overall goal has been to explore the transdisciplinary universe, where art, science and technology intersect and form a creative environment for the development of new ideas, experiments and inventions

Nikolaj Schollert Larsen - EPINION

What happened to Audience segmentation? How cultural organizations can best define their audience groups

Brian Landbo - NTT Solutions

Creating innovative data solutions that builds a bridge between Culture and the creative sectors. The power of many!

Jens Thrane Møller - MARKETSQUARE

How do we create a communications strategy that encompasses many different age groups with many different expectations. A masterclass in communications strategy

Antoine Guceski - Arenametrix

Collecting and leveraging data to enhance audience insights

Frederik Fabricius - KULTURDATA

Cultural organizations are embracing digital strategies across Europe. We review some of the most innovative and effective examples - and get some good digital hacks

6 reasons for attending

Reasons to Attend

Dialog Digital lives in the intersection of culture, marketing and tech.

A space where cultural professionals get to mix and interact with specialists, tech experts, key suppliers and consultants to the cultural sector and get answers to these questions:

1

How Culturetech enables both large and small organisations engage with audiences, easier and more automated than ever before

2

Leveraging the power of Cultural Collectives: How cities, regions and cultural clusters can engage with citizens together

3

How to embrace digital transformation strategies that place audiences at the centre of your organization

BESTIL BILLET

4

How to generate new income streams and partnerships by owning the space between you and your audiences

5

The Space-making role of cultural venues and organisations in developing communities, towns and cities

6

Digital developments in segmentation and personalisation that underpins tomorrows relationship with audiences and citizens

Dialog Digital is at the intersection of culture, tech and marketing

Key Issues

Relevance | Personalization

Driving cultural relevance through personalization involves tailoring content, experiences, and interactions to resonate with individuals' unique cultural backgrounds, interests, and preferences.

By leveraging data and insights about an audience, organizations can create more meaningful and relevant experiences that reflect the audience's identity, heritage, and values, thereby fostering a deeper connection and enhancing engagement.

Cultural Placemaking

Cultural organizations play a significant role in placemaking strategies, which are community-centered approaches to the planning, design, and management of public spaces that capitalize on local assets, inspiration, and potential with the intention of creating public spaces that promote health, happiness, and well-being.
By leveraging the power of culture, cultural organizations help shape the physical and social character of a neighborhood, town, city, or region, making it a more engaging and attractive place to live, work, and visit.

New Income Models

Digitalization has opened up innovative pathways for cultural organizations to develop new business models that enhance accessibility, expand reach, and create additional revenue streams.

We look at how by leveraging digital technologies, cultural organizations can offer virtual access, interactive experiences, crowd-funding, e-learning, and digital marketplaces just to name a few.

Digital Transformation

Leaders in cultural organizations implement digital transformation strategies for their organizations to stay relevant in a rapidly evolving digital landscape, reach wider audiences, enhance visitor experiences, and ensure long-term sustainability.
By embracing digital transformation, cultural leaders can leverage technology to innovate their offerings, engage with diverse audiences, and adapt to changing preferences and behaviors.
We look at how to set visions, build digital cultures, audience centricity, leveraging technology, data-driven decision making, as well as building collaborations and value-chains.

Segmentation! What Segmentation?

How do cultural organizations handle the fact that heavy metal fans love Wagner?

With the rise of Individual personalization thanks to the advancement of technology and data analytics, cultural organizations now have the ability to tailor content and experiences to individual users based on their specific preferences, behaviors, and characteristics.

This level of personalization can often provide more relevant and engaging experiences than broad audience segmentation.

Value Chains

Building partnerships with organizations and influencers from diverse communities can help cultural organizations reach new audiences and build credibility within these communities. Collaborations can also bring fresh perspectives and ideas to the table, enriching the overall cultural experience.

Leveraging technology can help cultural organizations reach new audiences through digital platforms, virtual experiences, and online engagement tools.

By embracing digital innovation, organizations can extend their reach beyond physical boundaries and connect with audiences in new and creative ways.

"Dialog Digital" is an open space, where cultural leaders and marketing managers can be inspired by how organisations across the cultural sector and across Europe digitally engaged with their audiences.

Building a sustainable digital experience will help open the doors wider for more people to enjoy the arts. That is our purpose.

We have curated our favourite collective of pure-play digital- and tech cultural organizations and thought leaders creating a brighter future for the arts and culture sector.

Let's move the arts and culture forward, together.

We Believe