Kollektive løsninger til Kultursektoren
Inspirationsrejse for kulturledere, byer og kommuner
Manchester Marts 19 - 21 2025
Collective Solutions for Culture
Welcome to Manchester
Join us for an engaging three-day study tour in Manchester, where the vibrant interplay of culture and innovation sets the stage for transformative discussions among cultural leaders and policymakers.
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This immersive experience is designed to provide participants with a comprehensive understanding of how leading cultural organizations are connecting with their audiences in a holistic manner, with a particular emphasis on digital engagement strategies.
Throughout the tour, you will have the opportunity to explore pioneering examples of cultural initiatives that not only captivate but also inspire communities. Engage with thought leaders and practitioners who are at the forefront of digital transformation in the cultural sector, discovering how they are leveraging technology.
Additionally, participants will delve into local government collective initiatives that exemplify collaboration and collective impact.
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By witnessing firsthand how different stakeholders come together to foster a thriving cultural ecosystem, you will gain invaluable insights into the power of partnership and shared vision in driving cultural policy and practice.
This study tour promises not only to enrich your understanding but also to spark new ideas and collaborations that can be taken back to your own communities. Come ready to be inspired, to network, and to envision the future of culture in a digital age!
Who is this study tour for?
Cultural venues are increasingly looking to optimize their budgets whilst at the same time spend more time on creating more and better cultural experiences.
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Local politicians and cultural leaders increasingly recognize the importance of cultural offerings and want to ensure the maximum cultural engagement with their citizens.
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By adopting a collective approach, creating virtual organizations and leveraging the latest technological advances, cultural hubs, cities and regions across Europe, are discovering the benefits of sharing key functions such as communications, marketing, audience databases and other operational functions.
The Study Tour takes us to the forefront of this development, where the vibrant North of England is leading the way, where we will meet, discuss, share insights and be inspired by the people driving cultural collective initiatives.
Program
DAY 1
City Tour & Meetings with 4 key cultural venues who have artistic and social strategies
Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.
We will visit The Lowery, Curious Minds, HOME and Future Art Centres where key personnel will talk about their artistic and social strategies.
DAY 2
TPC - Europe's leading conference focused on Engagement, Marketing, Digital and Revenue
What started as a niche conference about ticketing is now the leading global forum for cultural leaders, covering a broad range of topics such as AI, culture tech, organizational development and tomorrows audiences.
Participants will have the opportunity to attend a wide range of presentations that deal with the many aspects of how we collectively engage with the general public - organizational development, funding, communications and co-creation to mention a few
DAY 3
Discussion and reflection with leading UK practitioner
On the final day key invited guests will join us in a morning of discussions, ideation and co-creation, so delegates have a comprehensive cultural-engagement tool-kit ready when they come home.
Guest facilitators:
Shona Gallety | Leeds Council Audience Development Manager
Zara Foxcroft | The Lowery, Head of CRM & Digital
Martin Gammeltoft | Activity Stream, Audience Development
Some of the talks at TPC...
Boosting Loyalty and Revenue: The Future of Data-Driven Engagement
Data analysis and customer segmentation are essential for successful 1:1 communication, offering cultural institutions significant benefits. In this session, we will explore how leading performing arts organizations in the U.S. and Europe are revolutionizing their digital audience engagement.
Join the Audience Experience Revolution
Customers are losing their trust in the live entertainment industry, yet data shows us that with ticket sales still recovering from the pandemic, the arts and events industry needs audiences to attend – not just once, but repeatedly – if we’re to fill seats and maximise profits.
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We’ll define what’s going wrong for our customers, what a great audience experience should look like, and what we can learn by looking outwards to industries and experts around the world.
Join the Audience Experience Revolution
Customers are losing their trust in the live entertainment industry, yet data shows us that with ticket sales still recovering from the pandemic, the arts and events industry needs audiences to attend – not just once, but repeatedly – if we’re to fill seats and maximise profits.
Join us for a deep dive into the big questions facing our industry. We’ll define what’s going wrong for our customers, what a great audience experience should look like, and what we can learn by looking outwards to industries and experts around the world.
Reflective Leadership: Owning Your Space
You’re new, in your first senior management meeting with five male colleagues all older and more experienced than you and the sudden thought rushes in; ‘Should I be here?’ Three years and a lot of lessons learnt the hard way later you realize that not only should you be here, but others should feel empowered to step into the room too.
Useful. Creative. Influential
Whether you are beginning in insights as an organisation or have been at it for a while, often we see the research being done but we often do not see its effects.
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‘Useful. Creative. Influential.’ identifies 3 areas that could really kick your organisational insights strategy off, so it can cause organisational change.
Join the Audience Experience Revolution
Customers are losing their trust in the live entertainment industry, yet data shows us that with ticket sales still recovering from the pandemic, the arts and events industry needs audiences to attend – not just once, but repeatedly – if we’re to fill seats and maximise profits.
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We’ll define what’s going wrong for our customers, what a great audience experience should look like, and what we can learn by looking outwards to industries and experts around the world.
​Overcoming Accessibility and Inclusivity Challenges – Discussion Group
What do we all love best about TPC? Free wine, obviously – but we also surely all love the opportunity to come together and learn from each other.
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In this session, we are encouraging people to come along and share challenges they’ve faced, or are currently facing, while trying to improve accessibility or inclusivity in their venues – and to share solutions to help others, too
What's included in the package?
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Food & Drinks
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
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Study Tour
On arriving at Manchester Airport (cheap direct flights available with SAS!) we will be visiting 4 famous venues - who all have in common that they have a strong commitment and program that integrates artistic goals with social values and a financially sustainable basis.
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Network Workshop
On the final day key people from Leeds Council and other regional initiatives will join us in a morning of reflection and setting a Scandinavian context on previous days many experiences and insights.
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The study tour finishes with lunch and delegates can choose to rejoin the TPC conference - or make their own plans!
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Guide & Logistics
The prices of the study tour includes all guides, venue hire, local transport and speakers.
Note!
Flights NOT included
Currently return flights to Manchester cost less than 1.000 DKK.
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When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human
​The move from traditional to digital marketing is a shift to
Co-creation, Community, Conversation and the new Currency.
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The Dialog Digital study tour is for cultural leaders and innovators looking for inspiration, new directions and insights in to tomorrows audience engagement.
